BigCommerce is a popular e-commerce platform that offers a variety of tools to help businesses sell online. However, with increasing competition in the online market, it’s crucial to optimize your store’s website to improve its visibility and ranking on search engines. A BigCommerce SEO audit can help identify areas for improvement and guide you toward achieving your store’s online success. There are some steps involved in optimizing BigCommerce Store
Keyword Research
The first step in optimizing your BigCommerce store is conducting thorough keyword research. Keywords are the words and phrases that customers use to search for products online. By targeting relevant keywords, you can increase the chances of your store appearing in search results when customers search for related products.
Identifying Relevant Keywords
To identify relevant keywords, consider what products you sell and what terms customers might use to search for them. Utilize keyword research tools such as Google Keyword Planner to see what keywords have high search volume and low competition.
Optimizing for Keywords
Once you have a list of relevant keywords, you should aim to incorporate them into various elements of your store’s website. These elements include page titles, meta descriptions, headings, and body content.
On-Page Optimization
Optimize individual web pages to increase ranking and attract relevant traffic from search engines through on-page optimization. There are several key elements of on-page optimization that you should focus on to improve your BigCommerce store’s ranking.
Page Titles and Meta Descriptions
The page title and meta description are two of the most important elements of on-page optimization. The page title should accurately reflect the content of the page and include relevant keywords. The meta description should provide a brief summary of the page and also include relevant keywords.
Header Tags
Header tags (H1, H2, H3, etc.) help structure your content and make it easier for search engines to understand the hierarchy of your content. The H1 tag should be used for the main heading of each page and H2 tags can be used for subheadings.
Content Quality and Relevance
The quality and relevance of your content are also crucial factors in on-page optimization. Ensure that your content is well-written, relevant to your products and services, and includes relevant keywords.
Off-Page Optimization
Off-page optimization refers to the optimization of external factors that can impact your store’s ranking on search engines. There are several key elements of off-page optimization that you should focus on to improve your BigCommerce store’s visibility.
Link Building
Link building involves acquiring links from other websites that link back to your store. This can help improve your store’s ranking and visibility as search engines view links as a vote of confidence for your website.
Social Media
Social media can also play a crucial role in off-page optimization. By promoting your store on social media platforms, you can drive traffic to your website and increase its visibility.
Technical SEO
Technical SEO refers to the optimization of the technical elements of your store’s website that can impact its ranking on search engines. There are several key technical SEO elements that you should focus on to improve your store’s visibility.
Website Speed
Website speed is an important factor in technical SEO as slow-loading websites can negatively impact a store’s ranking and user experience. Utilize tools such as GTmetrix and Google PageSpeed Insights to check your website’s speed and identify areas for improvement.
Mobile Optimization
Mobile optimization is more crucial than ever as more and more customers are using mobile devices to browse the internet. Ensure that your BigCommerce store is mobile-friendly and provides a seamless user experience on all devices.
URL Structure
The structure of your website’s URLs can also impact your store’s ranking on search engines. Ensure that your URLs are structured in a clear and concise manner, including relevant keywords and categories.
Sitemap and Robots.txt
A sitemap is a list of all the pages on your website that you want search engines to crawl. The robots.txt file controls which pages on your website can be crawled by search engines. Ensure that your sitemap is up to date and that your robots.txt file is properly configured to maximize your store’s visibility on search engines.
Conclusion
A comprehensive BigCommerce SEO audit can help identify areas for improvement in your BigCommerce store’s online visibility and ranking. By focusing on keyword research, on-page optimization, off-page optimization, and technical SEO, you can take steps to improve your store’s online success and reach more customers.
In conclusion, a manual SEO audit for your BigCommerce store is a critical aspect of maximizing its online visibility and success. A comprehensive and ecommerce manual audit can help identify areas for improvement, guide you towards making effective changes, and ultimately drive more traffic and sales to your store. A manual SEO audit can be time-consuming, but the benefits in terms of increased online visibility and success make it well worth the effort.
