There are several factors to consider while beginning a business. Your company name is one of the most essential decisions you will make. Your company’s establishes the tone for your brand and will be connected with your products or services. What more do you need to know about naming a business? You want it to be memorable, distinctive, and easy to say.
The ideal length for a company name.
A business name should be between 6 and 12 words long. This range is excellent for making your company’s name unique, according to a study published in the Journal of Business Research.
The longer your company name, the more probable it is to be distinctive. However, you may find it challenging to recall such a long name.
If you reduce your company’s name to less than five words, its originality rating plummets—so don’t go too short!
The most significant aspect of your trademark is its name. It is the first thing the public will notice, and their expectations will be formed depending on what they see.
When naming your company, it’s critical to examine all of the characteristics that contribute to a good name. These factors include: how well the matches your industry, business, and style
Whether it is original or distinctive enough to prevent trademark issues (although many trademarks are invalid) Whether it is simple for others to comprehend what you do and who you are as a company (keep in mind how it will appear on collateral)
What are some naming recommended practises?
Remember that a name is more than simply a word. It’s also how it sounds and appears when written down or spoken aloud. For example: Generic terms or phrases (such as “goods” or “fun”) might be overly generic; without extra context, they may offer clients no notion what you do.
Exact terms (“the best”) are excessively specific, leaving little opportunity for interpretation by potential clients who don’t yet know what you provide.
People may lose interest in really long names before they complete reading them, especially if there is no apparent explanation why such a long name would be useful in identifying your firm (e.g., if it includes the city where your headquarters are located).
To begin, be certain that the you choose is not already in use by another organisation. If someone else is already using it, you run the risk of causing misunderstanding and infringing on their rights.
The first step in starting a new business is ensuring that the name you choose is not already in use. If another firm has already registered a that is identical to yours, they may be able to prevent your registration or sue you for infringing on their USPTO trademark filing rights.
You should also take caution not to choose a that is too close to an existing company’s trademarked name.
You should also ensure that your business name is neither false or objectionable, since this might lead to US trademark registration and usage issues.
Your company should not indicate anything about what your company does or where it is located. “Luxurious Storage Solutions,” for example, may be appropriate for a modest storage facility but would not be appropriate for a storage facility in a disadvantaged area where individuals are looking to find space fast where they can safely keep their stuff while they look for housing possibilities.
If you named your company after yourself and intended to use it to promote yourself as an individual (e.g., the most sought-after interior designer), you should probably register it under a different category than when registering as an LLC or corporation, because individuals cannot legally own corporations or LLCs without establishing another legal structure, such as an S-corporation (which involves additional costs).
Keep in mind that your company should be brief enough to fit on a check, but not so brief that it seems like an abbreviation. If your consumer may have difficulty pronouncing or spelling your name, you might consider changing it.
Consider whether you want to target a certain demographic or location. Consider how long it would take someone hearing your business name for the first time to comprehend what it does when picking a name. The longer the word(s) in your name, the more difficult this will be, so make names basic and straightforward so that consumers and potential workers alike can comprehend them quickly!
Optimal Business Name Length
A business name should be between 5 and 16 characters long. A lengthy name may be confusing or difficult to recall. For example, ‘Google’ is more memorable than ‘The World’s Most Complex Search Engine.’ Check to see whether a brand is already being used by another firm or entity before attempting to trademark it. If your intended domain name is already registered as a trademark, you will need to buy the rights from them (it will probably cost you).
You cannot, of course, trademark someone else’s brand name. However, there are certain common guidelines to follow:
The longer the name, the more probable it is to be distinct. Try to come up with a short yet memorable domain that is easy to spell and utter out loud whenever feasible. The shorter the name, the easier it will be for individuals to remember and share with others. You want people to talk about your organisation! That is the essence of marketing!
The shorter the name, the more probable it is that it will be accessible for trademark or domain registration (for example when deciding between [companyname] vs [companyname].)
It is your responsibility as an entrepreneur to ensure that your business name is not only legally correct but also strategically sound.