How should a name trademark be registered?


The filing of your name with the USPTO trademark application is a vital step in safeguarding your firm. Fortunately, there are several tools available to assist you in ensuring that you are doing everything correctly!

Determine the Purpose of the Application

There are three possibilities for registering a name for your company or product:

Intent to use (ITU) – You can file an ITU application if you have not yet begun using the mark in commerce. The applicant must begin using the mark within six months of obtaining trademark registration.

Prospective usage – This is typically utilised when someone has been utilising a name for reasons such as advertising but has not yet began selling it. For example, if you are working on an invention that requires an official title before it can be marketed legally, you may select this option while continuing to work on your product. Prospective users must begin using their registered mark within six months of receiving their certificate of registration after completing an ITU application, unless they complete another form with the USPTO saying that they have changed their mind and no longer intend to use it by then (referred to as abandonment). If they do not file anything with the USPTO declaring such purpose before the deadline, otherwise known as the abandonment date, the holder will get a notice from the USPTO requiring a response within 30 days, otherwise known as the abandonment period.”

Perform a Trademark Search

Before you can file for your trademark, you must first complete a USPTO trademark search in the database. This can give you a sense of how many brands and businesses are currently using similar names, as well as if the USPTO is likely to approve your preferred name. Go to to do so. . This will lead you directly to the website of the United States Patent and Trademark Office (USPTO), where clients may do their own searches utilising their automated system known as TESS.

Submit an Application

A US trademark application is a document that you will file with the US Patent and Trademark Office (USPTO) to establish your right to use a certain mark. The USPTO can assist you in determining if your proposed mark is suitable for registration, but if you’re unclear of what sort of mark you want or how to proceed, we recommend engaging an expert attorney or agent.

The procedure for submitting an application is simple: First, create an application form utilising our online toolbox or one given by your attorney or agent of choice. The completed form, including with applicable payment information and supporting paperwork (such as samples), should then be submitted to the USPTO. If filed, there may be more opportunities for review before final clearance from the USPTO—but don’t worry, once accepted, it’s yours!

Respond to Administrative Actions

An office action is a notice from the USPTO that your application has to be reviewed further. You have three alternatives if you get an office action:

Respond to the office action by submitting a written response to the USPTO.

Pay any outstanding maintenance costs and continue to pay maintenance payments on schedule to keep your application in status.

If you believe that no adjustments can be made within the time range specified by law, abandon or withdraw your application.

To be registered as a trademark, the mark must fulfil certain minimum distinctiveness standards and be utilised in interstate commerce. The first step is to decide what kind of mark you’d like to utilise. A trademark is a term, phrase, or symbol that, when used, identifies and differentiates one’s goods or services from those of others.

Your trademark must be unique; that is, it must be distinguishable from similar marks that have previously been registered with the USPTO or are awaiting registration with the PTO (known as “confusingly similar” marks). You can examine various variables to see if your proposed mark is likely to be recognised unique, including:

How closely are your products or services related? If you intend to offer something extremely different than another company’s product, such as toys vs lawn mowers, there is less possibility that buyers would confuse one brand with another. In contrast, if both items are highly similar—for example, soft drinks—consumers may perceive one product’s name as confusingly similar to another’s because they believe they are purchasing one thing when they really purchase another. (Note: This isn’t always accurate because pricing variations across items over time may cause some misunderstanding.)

Is this combination similar to any other words often used in connection to such goods/services? If so, you might want to come up with something different before submitting it for registration so that no one else gets confused later on while seeking to obtain their own legal rights!

Is your proposed mark accompanied by any descriptive terms? Descriptive words are those that describe characteristics inherent in goods/services rather than distinguishing them from competitors’ offerings (e.,g., colour). While descriptive terms may not serve as trademarks in and of themselves (because there would be no way for anyone except yourself – unless someone told them), descriptive phrases can still function effectively at showing how creative ideas have influenced

You may do it yourself or hire a lawyer to assist you.


We hope this post has provided you with some insight into the trademark registration procedure. There are several procedures to complete before submitting your application, but with careful planning and attention to detail, you can be assured that your name will be in excellent hands.

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