Social media is a powerful tool, and the followers you attract to your accounts can have a huge impact on your brand and reputation. Unfortunately, not all followers are created equal. From bots to trolls, there are some types of social media followers you’ll want to avoid at all costs.
In this blog post, we will take a look at seven types of social media followers that can hurt your accounts, and how to spot them. So if you’re looking to curate a positive and engaged audience, read on to find out which followers you should steer clear of.
1) The Follower Who Unfollows Immediately After Following
This type of social media follower is a nuisance and can make it difficult to build an authentic following. These followers are usually looking for a quick boost to their numbers and don’t care about your content or mission. They will follow you, wait for you to follow them back, and then unfollow you as soon as you do.
The problem with this type of follower is that it can be difficult to distinguish them from genuine followers, so you may end up inadvertently following them back. This can be extremely frustrating if you’ve taken the time to curate your audience and engage with your followers.
It’s important to remember that if someone is only interested in a quick boost to their numbers, they won’t stick around for long anyway. It’s best to invest your time in building relationships with real followers who are genuinely interested in what you have to offer.
2) Social Media Followers: The Follower Who Is Only In It For The Giveaways
These followers are the type of people that latch onto your profile because you’re offering something for free. They are interested in nothing else but what they can get out of it. This type of follower doesn’t really add value to your profile, as they may not actually be interested in what you have to say or offer.
In fact, they will often jump from one giveaway to another and never even engage with your posts, likes, or comments. This can be detrimental to the overall growth of your account and your engagement rate, as it can make it look like you’re gaining followers just for the sake of giving away something for free.
The best way to deal with these followers is to make sure you’re not giving away too many freebies on your page. That way, only those who are truly interested in your content and brand will remain loyal followers. Additionally, try to offer promotions that are exclusive to your most loyal followers, rather than offering giveaways that could attract these types of people.
3) The Follower Who Is Constantly Posting Negative Comments
No one likes a negative Nancy, especially when it comes to their social media followers. A follower who is constantly posting negative comments or messages can be damaging to your reputation and can discourage other people from engaging with your content. This type of follower is easily identified by their frequent posts that are full of criticism, put downs, and complaints about your brand or products.
It’s important to remember that a healthy engagement between you and your followers is a two-way street. While you should welcome constructive criticism, a follower who is always negative and seems intent on driving away other followers with their toxic behaviour needs to be addressed in order to maintain a positive online presence.
4) Social Media Followers: The Follower Who Spams Your Inbox
No one wants to be bombarded with unwanted emails. The Follower Who Spams Your Inbox is just that: an annoying pest who takes it upon themselves to fill up your inbox with useless notifications, messages and other junk.
These followers can be identified by their behavior, which often involves sending large amounts of unsolicited emails. They may also send messages or post comments that are off-topic or irrelevant to your posts.
To avoid this type of follower, you should make sure you set clear guidelines for how people can contact you through your social media accounts. You can also block specific users from accessing your account if they become too aggressive or spammy.
5) The Follower Who Is Only In It For The Freebies
Social media followers who are only in it for the freebies are a dime a dozen. These are people who will follow you with the sole intent of getting something for free, often without any real interest in your content. They may comment on a post or two, but they usually have no real loyalty to your brand and don’t engage with your content in any meaningful way.
These followers don’t offer much value to your account and can be a drain on your resources if you are giving away freebies or running promotions. If you’re looking for high-quality followers that are genuinely interested in your brand, these types of followers can be detrimental to your reach and engagement.
When it comes to social media followers, it is important to be mindful of who you are attracting and engaging with. There are many different types of followers out there, and unfortunately, some of them may not have your best interests at heart. If you want to make the most out of your social media following, you should avoid followers who unfollow immediately after following, those who are only in it for the giveaways, those who post negative comments, those who spam your inbox, and those who are only in it for the freebies. Being mindful of who you interact with on social media can help ensure that your time and energy are well spent.